Make
By Make
Make (formerly Integromat) is a no-code automation platform that lets users visually build workflows, called scenarios, connecting different apps and services, including AI tools, through a drag-and-drop canvas supporting branching logic…
Definition
Make (formerly Integromat) is a no-code automation platform that lets users visually build workflows, called scenarios, connecting different apps and services, including AI tools, through a drag-and-drop canvas supporting branching logic and loops. It offers a large library of pre-built integrations plus generic HTTP and webhook modules for connecting to virtually any API, and recent AI modules let scenarios call language models, transcription, or classification services. It is used by businesses and individuals to automate multi-step processes across software without writing code.
Overview
Make addresses the everyday problem of business software that does not talk to itself: a form submission, a spreadsheet, a CRM, and a messaging app are typically separate systems, and moving data between them by hand is repetitive and error-prone. It provides a visual canvas where users construct automated workflows, called scenarios, by connecting modules that represent triggers and actions in different applications, so that an event in one system automatically produces actions in the others without anyone copying data manually. This visual, node-based approach distinguishes it somewhat from simpler linear automation tools, since Make's scenarios can include branching logic, loops, and more complex data transformations between steps rather than a strictly sequential chain. The platform supports a large library of pre-built integrations with popular software services, along with generic HTTP and webhook modules that let technically inclined users connect to virtually any API, extending its reach beyond only the apps with dedicated, pre-built integrations. In recent years, Make has added modules for connecting to AI services, letting users incorporate steps like generating text with a language model, transcribing audio, or classifying content as part of a broader automated workflow that also touches conventional business systems. Make competes directly with Zapier in the broader no-code automation category, and the two are frequently compared on pricing structure, ease of use for simple automations, and the depth of control available for more complex scenarios; Make's visual canvas is often considered to offer more flexibility for complex branching logic than Zapier's more linear step-based interface, at some cost to initial simplicity for people building very basic single-step automations. Because scenarios can call external APIs and touch business-critical systems, building more advanced Make workflows benefits from an understanding of how data is structured and passed between different apps, such as the shape of a JSON payload from one service before it is mapped into fields in another, even though the platform requires no traditional programming to use at a basic level. Make is used across use cases like marketing operations, customer support workflows, and internal business process automation, where connecting several existing software tools together removes manual, repetitive data entry or notification tasks that would otherwise fall to a person monitoring multiple systems. Because scenarios run on a scheduled or triggered basis without ongoing human input, teams also rely on the platform's execution history and error logging to notice and fix a broken automation before it silently stops moving data.
Key Features
- Visual drag-and-drop scenario builder for multi-step workflows
- Branching logic and loops beyond simple linear automation
- Large library of pre-built app integrations
- Generic HTTP and webhook modules for custom API connections
- AI service modules for text generation, transcription, and classification
- Scenario templates for common automation use cases
Use Cases
Alternatives
Frequently Asked Questions
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