Zapier
By Zapier
Zapier is a no-code automation platform that connects thousands of web apps, letting users build automated workflows ('Zaps') that trigger actions across services without writing code.
Definition
Zapier is a no-code automation platform that connects thousands of web apps, letting users build automated workflows ('Zaps') that trigger actions across services without writing code.
Overview
Zapier popularized the trigger-and-action model of automation for non-developers, connecting SaaS tools — email, CRM, spreadsheets, chat — that otherwise wouldn't natively integrate with each other. A Zap consists of a trigger event in one app, such as a new form submission, and one or more subsequent actions in other apps, such as adding a row to a spreadsheet or posting a message to Slack. Between trigger and action, users can add filters, conditional paths, and data formatting steps, and Zapier supports thousands of pre-built app integrations plus webhooks and code steps for more advanced logic. Zapier sits alongside code-first automation platforms like Windmill and RPA tools like Automation Anywhere, and it's especially popular with non-technical teams in marketing, sales, and operations who need integrations without engineering support.
Key Features
- No-code trigger-and-action workflow builder ("Zaps")
- Thousands of pre-built app integrations across categories
- Conditional logic via filters and multi-step paths
- Webhooks and custom code steps for advanced use cases
- Built-in data formatting and transformation between steps
- Multi-step workflows with delays, loops, and error handling