Chorus.ai
By ZoomInfo
ai (often written as Chorus, by ZoomInfo) is a conversation intelligence platform that records and analyzes sales calls and meetings to help revenue teams with coaching, deal visibility, and forecasting.
Definition
Chorus.ai (often written as Chorus, by ZoomInfo) is a conversation intelligence platform that records and analyzes sales calls and meetings to help revenue teams with coaching, deal visibility, and forecasting.
Overview
Chorus.ai emerged alongside Gong as one of the early conversation-intelligence platforms, capturing sales calls and video meetings and using AI to transcribe and tag them for topics such as pricing, competitors, and objections. After being acquired by ZoomInfo, it was positioned as part of a broader go-to-market data and engagement suite that also includes ZoomInfo's contact and account database. Like its main competitor Gong, Chorus.ai integrates with CRMs such as Salesforce and video-conferencing tools, feeds deal-risk and engagement signals into pipeline reviews, and supports rep coaching through call libraries and talk-pattern analytics — the same broad job handled by forecasting-centric tools like Clari. Its differentiation within ZoomInfo's ecosystem is closer ties to prospecting and account intelligence data, letting sales teams connect what was said on a call to firmographic and intent data about the account.
Key Features
- Call and meeting recording with automated transcription
- Deal-risk and engagement scoring derived from conversation data
- Coaching tools including talk-time analytics and moment tagging
- Keyword and topic tracking (competitors, pricing, objections)
- Integration with ZoomInfo's broader prospecting and intent data
- CRM and calendar integrations for pipeline visibility