Google Analytics
Google Analytics is Google's free web and app analytics platform that tracks visitor traffic, behavior, and conversions using an embedded tracking tag, with the current version, Google Analytics 4 (GA4), built around event-based data collection.
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Glossary Terms(4)
Web Analytics
Web analytics is the practice of collecting, measuring, and analyzing data about visitor behavior on a website to understand traffic, engagement, and conversio…
Google Analytics
Google Analytics is Google's free web and app analytics platform that tracks visitor traffic, behavior, and conversions using an embedded tracking tag, with th…
Google Tag Manager
Google Tag Manager (GTM) is a free tag management system from Google that lets marketers and developers deploy and manage tracking scripts (tags) — like Google…
Google Search Console
Google Search Console is a free tool from Google that lets website owners monitor, maintain, and troubleshoot how their site appears and performs in Google Sea…