InVideo
By InVideo
InVideo is an online video creation platform that combines a template-based editor with AI-assisted, text-to-video generation, aimed at marketers and creators producing promotional and social videos.
Definition
InVideo is an online video creation platform that combines a template-based editor with AI-assisted, text-to-video generation, aimed at marketers and creators producing promotional and social videos.
Overview
InVideo offers two main ways to create a video: a traditional template-based editor where users pick a template, swap in their own clips, images, and text, and adjust a timeline, and an AI-driven mode (InVideo AI) where users describe the video they want in a text prompt and the platform generates a draft video — selecting stock footage, writing a script, adding voiceover, and assembling scenes automatically. The template library covers common marketing use cases such as social media ads, explainer videos, YouTube intros, and product promos, with built-in stock footage, music, and text-to-speech voiceovers reducing the need for separate tools. This positions InVideo alongside other AI-assisted video tools like Pictory, which similarly turns text or long-form content into short videos, while also overlapping with template-driven editors like Kapwing and CapCut. InVideo is primarily aimed at marketing teams, social media managers, and small businesses that want to produce video content without hiring a dedicated video editor or learning a professional editing tool.
Key Features
- Template-based editor for marketing and social videos
- AI-driven text-to-video generation (InVideo AI) from a written prompt
- Built-in stock footage, music, and text-to-speech voiceovers
- Automatic script generation and scene assembly for AI-created videos
- Templates for ads, explainer videos, and social media content
- Brand kit features for consistent colors, fonts, and logos across videos